Principles of Marketing
Small Business Consultant · Knowledge
Facilitated training Training towards QCTO occupational qualifications, delivered by your RMK facilitator, with workplace practice. Our QCTO accreditation is in progress. Learn in your community, with RMK facilitators.
The definition of marketing - KT0104: Practical marketing processes; The definition of marketing - KT0102: The marketing function
The definition of marketing - KT0101: Elements of marketing; The definition of marketing - KT0103: The principles of marketing
Processes for market segmentation - KT0202: Implications of market segmentation; Processes for market segmentation - KT0204: The segmentation basis for the business
Processes for market segmentation - KT0203: The potential for market segmentation; Processes for market segmentation - KT0201: Types of market segmentation
Processes for market segmentation - KT0205: Market segmentation profiles; Strategies for positioning - KT0301: Target market segments
Strategies for positioning - KT0303: Product positioning strategies and communication to the market; Strategies for positioning - KT0302: Position variables in business
Concepts of the competitive environment - KT0404: Roles and responsibilities of team members; Concepts of the competitive environment - KT0402: SWOT analysis of the competitive environment
Concepts of the competitive environment - KT0403: Organisational tactics for business; Concepts of the competitive environment - KT0401: Competitive environment issues
Maintenance of customer satisfaction and relationships - KT0502: Product and service support; Maintenance of customer satisfaction and relationships - KT0504: Methods to identify customer satisfaction
Maintenance of customer satisfaction and relationships - KT0501: Communication processes; Maintenance of customer satisfaction and relationships - KT0503: Feedback opportunities
This module is part of the full programme
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