Theory of Growing a Business
Franchise Manager · Knowledge
Facilitated training Training towards QCTO occupational qualifications, delivered by your RMK facilitator, with workplace practice. Our QCTO accreditation is in progress. Learn in your community, with RMK facilitators.
Enterprise analysis - Developing a business strategy; its relationship to the value chain and its components
Enterprise analysis - Tools for identifying strengths and weaknesses
Enterprise analysis - The value chain across different industries
Business expansion options - Challenges associated with growing a business
Business expansion options - Methods of growth
Franchise feasibility examination - Determining feasibility; minimum requirements to be franchisable
Franchise feasibility examination - The underlying business, and whether it can be successfully duplicated
Franchise feasibility examination - Consistency across locations, and the assessments required to confirm it
Franchise feasibility examination - Specialised skills or licensing requirements; marketability
Franchise feasibility examination - Support systems, fees, and the difficulty of setting them
Franchise feasibility examination - Available markets and critical mass; the broader purpose of a feasibility examination
Market research - Definition and purpose of market research; when it should be performed
Market research - The five basic forms of market research
Market research - Types of surveys
This module is part of the full programme
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