Chapter Name: Research and Analyse Marketing Strategies and Environment
Description:Teaches how to analyze and assess marketing strategies and the business environment to improve positioning and competitive advantage.
Purpuse:To gather insights into how external market forces affect the business and inform strategic decisions.
Rational:Understanding market dynamics allows businesses to stay competitive, adapt to trends, and effectively position their products or services in the market.
Chapter Assessment
Expected Supporting Evidence:
Portfolio of Evidence 1: Signed documentary evidence from supervisor / mentor for all required work activities such as logbooks and job instructions. - Signed documentary evidence provided by a supervisor or mentor verifying completion of all required work activities, including logbooks, job instructions, and other records that demonstrate skill development.
Workplace Activities
Activity 1: Research and Analyse Marketing Strategies and Environment
Conduct market research and evaluate current marketing approaches to improve alignment with customer needs and trends.