Chapter Name: Develop and evaluate a business proposal
Description:This module focuses on the development and evaluation of a comprehensive business proposal for a franchise or business initiative. It covers the key elements of writing a clear and persuasive business proposal, including identifying objectives, conducting market research, outlining strategies, financial projections, and assessing potential risks. Franchise managers will learn how to create a detailed proposal that presents a solid business case for a new franchise opportunity, expansion, or project within the franchise system.
Purpuse:The purpose of this module is to provide franchise managers with the skills and tools needed to develop well-structured business proposals that align with strategic goals and drive growth within the franchise system. The module aims to equip managers with the knowledge to create compelling proposals that showcase opportunities for expansion, investment, or improvement. It also emphasizes the importance of evaluating proposals to ensure they are viable, financially sound, and capable of delivering the desired outcomes. By mastering this process, franchise managers will be able to present clear, evidence-based proposals that not only persuade stakeholders but also contribute to the sustainable growth and success of the franchise network.
Rational:The rationale for developing and evaluating a business proposal lies in the need for franchises to make informed, strategic decisions about new initiatives or opportunities. A well-developed proposal serves as a blueprint for growth, detailing how a new project or investment will contribute to the franchise’s long-term success. Evaluating these proposals ensures that franchise managers make decisions based on data, feasibility studies, and realistic projections, reducing the risk of investing in unprofitable or unsustainable ventures. Business proposals are essential for securing funding, gaining approval from stakeholders, and aligning efforts across the franchise system.
Chapter Assessment
Expected Supporting Evidence:
Portfolio of Evidence 1: Record signed by supervisor - A signed record acknowledging the learner’s role in developing or assessing a business proposal, reflecting initiative and commercial awareness.
Portfolio of Evidence 2: Report on findings - A detailed proposal or report that includes the business concept, market feasibility, financial projections, and risk assessment.
Workplace Activities
Activity 1: Develop a business proposal
Prepare a comprehensive proposal for a new business idea. Include key components such as objectives, market research, operations plan, financial projections, and risk assessment.
Activity 2: Assess a business proposal
Critically evaluate a business proposal to determine its feasibility. Assess content accuracy, financial logic, market assumptions, and strategic alignment. Provide structured feedback.