The Advanced Occupational Certificate: Franchise Manager (121690) is a workplace-focused, QCTO-accredited qualification at NQF Level 6 that equips professionals with the practical skills to manage franchise operations, including compliance, financial control, business development, franchisee training, and brand management. Designed to meet industry standards, it combines theoretical knowledge with hands-on application, preparing learners to oversee franchised businesses effectively while ensuring adherence to legal and operational frameworks. This qualification is ideal for aspiring or current franchise managers, entrepreneurs, and business professionals seeking formal recognition of their expertise in the franchising sector.
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A QCTO qualification offers a comprehensive and practical approach to learning, ensuring that
individuals are equipped with the skills necessary to thrive in a wide range of industries. These
qualifications focus on hands-on training, making graduates well-prepared for the workforce and
ensuring they can immediately apply their knowledge in real-world settings. Whether you pursue a
career in engineering, healthcare, IT, or trades, a QCTO qualification provides the foundation for
success in technical, skilled, and managerial roles. This industry-aligned training ensures that
you are ready to meet the demands of the modern job market and stay competitive in your chosen field.
Furthermore, a QCTO qualification offers long-term career benefits by providing opportunities for
growth and advancement. As you gain more experience in your field, your qualifications will enable you
to move into leadership, supervisory, or specialisedroles. Additionally, these qualifications are
often recognisedboth locally and internationally, creating global career opportunities. Whether
you aim to work for established companies, start your own business, or contribute to the public sector
, a QCTO qualification helps you build the skills and confidence needed to take the next step in
your career journey.
Qualification Purpose
The purpose of this qualification is to prepare a learner to function as a Franchise Manager. A Franchise Manager maintains relationships with and supports franchise partners, develops and maintains guidelines on franchisor policies and procedures and provides training, communicates promotions and other relevant information, evaluates franchisee performance and works with franchisees to continuously improve operations. A qualified learner will demonstrate the following key attributes: critical analysis, problem solving, decision making, analytical, synthesis, communication, systematic and technical
The development of this qualification was supported by the Franchise Association of South Africa. The franchise business model plays an important role within the economy and more businesses are exploring the opportunity to franchise. In South Africa, in 2017, there were approximately 630 franchise systems totalling 39 000 franchise outlets. At that point, they contributed 12.5% to the economy and provided work for 325 000 people. This tendency is bound to expand considering that only 6.5% of South Africa's SMEs were franchised, compared to 30% in developed economies in the world. Franchisees are also embedded in their local communities through their local supply chains. The sustainability of the franchise system depends largely on competent Franchise Managers at both franchisor and franchisee level. Competent Franchise Managers will thus benefit the sector, society and the economy as proper management ensures economic sustainability of the franchise.
Minimum Entry Requirements
An NQF Level 4 qualification.
Benefits of Pursuing a QCTO Qualification
Work-Ready Graduates: The combination of theoretical knowledge, practical skills, and workplace experience ensures that learners are well-prepared for real-world job roles.
Industry-RecognisedCertifications: A QCTO certificate is recognisedacross South Africa, giving learners a competitive edge in the job market.
Alignment with Industry Needs: The QCTO works closely with industries to ensure that qualifications are up-to-date and relevant to current job market demands.
Structure of Occupational Qualifications
Occupational qualifications developed by the QCTO consist of three main components:
Knowledge: The theoretical understanding required for the occupation.
Practical Skills: Hands-on, applied skills needed to perform the job effectively.
Workplace Experience: Real-world experience gained on the job.
By combining these elements, the QCTO ensures that learners are not only academically prepared but
also equipped with practical skills and experience that make them highly employable.
Assessment: A unique feature of QCTO qualifications is that they require an external
summative assessment. This final assessment is conducted at accredited centers and ensures that
learners meet national standards before being certified. Successful learners are awarded a National
Occupational Certificate, which is recognisedacross South Africa’s job market.
QCTO Role
Quality Assurance: The QCTO ensures that the training provided by accredited institutions meets high-quality standards, so learners receive the best possible education.
Certification: Once a learner has successfully completed a QCTO-accredited program and passed the required assessments, the QCTO issues an industry-recognisedNational Occupational Certificate.
Accreditation: Institutions that wish to offer occupational qualifications must meet QCTO’s stringent standards before they are granted accreditation. The same applies to assessment centers.
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