Chapter Name: Market/ promote the establishment’s goods and / or services
Description:This chapter outlines marketing techniques, channels, and tools used to promote products or services to the target market.
Purpuse:To provide businesses with the necessary tools and strategies to effectively market their products or services.
Rational:Marketing is a key driver of business growth and success. It ensures that products or services are communicated to the right audience, leading to increased sales and brand awareness.
Chapter Assessment
Scope of Practical Skill
Key Requirement 1: Determine the most appropriate marketing/ promotion methods and materials based on target market, cost and other relevant factors
Choose the best promotional strategies based on customer preferences and business budget.
Key Requirement 2: Determine the most effective advertising platform to use, including visual merchandising/ displays
Choose the best advertising platforms (e.g., online, print, in-store) and explain how visual displays help attract customers.
Key Requirement 3: Identify external factors that may impact on the successful running of the business and devise strategies to minimise their impact on the small retail business
Recognize external challenges such as inflation, supplier issues, or competition, and plan responses.
Assessment Questions
Assessment 1 : The most appropriate marketing/ promotion methods and materials are determined, based on target market, cost and other relevant factors
Learner must choose marketing tools aligned with customer and budget.
Assessment 2 : The most effective advertising platform to use, including visual merchandising/ displays are determined
Learner must choose the best advertising channel and in-store visual setup.
Assessment 3 : External factors that may impact on the successful running of the business are identified and Strategies to minimise their impact on the small retail business are devised
Learner must perform a PEST analysis and propose solutions.