Collapsible List

Chapter Name: Evaluate new venture ideas/opportunities based on research findings

Description:Synthesizes research to make informed decisions.

Purpuse:To select the most promising business opportunities.

Rational:Evidence-based evaluation leads to better outcomes.


Chapter Assessment


Scope of Practical Skill

Key Requirement 1: Evaluate new venture ideas/opportunities based on research findings

Learners are expected to draw conclusions from their research and make informed decisions about the viability of a business idea or opportunity.


Assessment Questions


Assessment 1 : Criteria are established for evaluating the success of a new venture.

Learners must identify and define the criteria that will be used to measure the success of their new venture.



Assessment 2 : A preliminary evaluation of the proposed new venture is produced in the form of a written report, using the identified criteria

Learners will conduct a preliminary evaluation of a proposed new venture idea or opportunity. This will involve applying relevant business evaluation frameworks (e.g., SWOT, PESTLE, market and competitor analysis, feasibility studies) based on secondary and/or primary research findings. Learners are expected to identify, analyze, and synthesize data to make informed judgments about the potential of the venture. This evaluation will be presented in a structured written report.