Chapter Name: Develop and review sales and marketing plan
Description:The module is designed to provide learners with the skills to create and evaluate comprehensive sales and marketing plans that align with business goals. This module covers the process of conducting market research, identifying target audiences, developing marketing strategies, and setting measurable sales targets. Learners will also explore how to evaluate the effectiveness of sales and marketing strategies through key performance indicators (KPIs) and performance metrics.
Purpuse:The purpose of this module is to equip learners with the ability to develop and assess robust sales and marketing plans that drive business growth and market penetration. By mastering the process of creating detailed plans and reviewing their outcomes, learners will be able to ensure that their sales and marketing efforts are strategic, targeted, and impactful. This module aims to help learners understand how to adapt marketing and sales tactics based on customer insights and market dynamics to maximize business performance.
Rational:The rationale behind this module is grounded in the importance of having a clear, well-defined sales and marketing strategy in achieving business success. A strong sales and marketing plan helps businesses attract customers, generate revenue, and maintain a competitive edge in the marketplace. However, these plans need to be regularly reviewed and adjusted to stay relevant and effective, considering the ever-changing business environment and consumer behavior. By developing and reviewing a sales and marketing plan, learners will gain the expertise needed to ensure that marketing resources are used efficiently, sales targets are met, and the business continues to grow in a strategic direction.
Chapter Assessment
Scope of Practical Skill
Key Requirement 1: Sales and marketing plan and budget appropriate
Learners must create or review a marketing plan that aligns with the business’s objectives and includes an appropriate budget.
Assessment Questions
Assessment 1 : Prepare marketing plan
Learners are required to develop a marketing plan that includes strategies for customer acquisition, brand awareness, and retention, with clear objectives and tactics.
Assessment 2 : Develop sales and marketing budget
Learners must create a budget for the marketing plan that allocates resources to each marketing activity and includes estimated costs.