Chapter Name: Co-ordinate and monitor promotional activities
Description:Teaches planning, implementing, and tracking of promotional strategies.
Purpuse:To ensure effective marketing execution.
Rational:Promotions need proper administration to achieve marketing goals.
Chapter Assessment
Scope of Practical Skill
Key Requirement 1: Co-ordinate and monitor promotional activities
Learners should plan, execute, and monitor promotional activities to ensure they meet objectives and budgets.
Assessment Questions
Assessment 1 : Promotional plan or activities list is obtained and analysed.
Learners must acquire a promotional plan or activities list, analyze it, and determine how it aligns with the business's goals and target audience.
Assessment 2 : Resources required for planned promotion are identified and obtained.
Learners must identify the necessary resources (e.g., budget, staff, materials) for executing a promotional campaign and explain how to secure them.
Assessment 3 : Promotional plan is put into place.
Learners must outline the steps to execute a promotional plan, ensuring that all activities are carried out as scheduled and meet objectives.
Assessment 4 : Promotion is monitored towards achievement of objective.
Learners must describe how to track the success of promotional activities and measure them against the business's marketing objectives.
Assessment 5 : Inadequacies are identified and corrective action implemented.
Learners must explain how to evaluate promotional activities for effectiveness and how to implement changes when needed.