Module Name: Manage and control project procurement activities
Description:This programme focuses on the analysis of market trends, customer demands, competition, and internal capabilities to uncover growth prospects. Participants will learn how to conduct market research, assess industry developments, and use data to identify new products, services, or markets that can contribute to the franchise’s expansion. The programme will also cover how to assess the viability of these opportunities to ensure alignment with the franchise’s strategic objectives and long-term success.
Purpuse:The primary purpose of the Processes for Identifying Business Growth Opportunities programme is to provide franchise managers with the skills to systematically identify and assess potential growth opportunities. By developing a structured approach to evaluating new markets, products, services, and operational strategies, franchise managers can make informed decisions that contribute to the franchise’s growth and profitability. This programme aims to ensure that franchise managers can proactively identify opportunities that align with business goals and capitalize on emerging trends in a competitive environment.
Rational:The Processes for Identifying Business Growth Opportunities programme provides franchise managers with a framework for recognising potential growth areas. Participants will learn how to conduct in-depth market research, analyze customer needs, assess competitive landscapes, and use data-driven insights to identify areas for expansion or innovation. By learning to evaluate the feasibility of new opportunities, franchise managers will be able to make decisions that maximize growth potential while mitigating risks. This approach allows for the sustained growth of the franchise, driving both market share and profitability.