Module Name: Establish and implement business structures, policies and processes
Description:The Marketing and Training skills programme is designed to provide franchise managers with the essential knowledge and skills needed to effectively market their franchise business and implement training programs that ensure consistency and excellence across all franchise locations. This programme focuses on developing marketing strategies, creating impactful campaigns, and aligning them with the franchise’s brand. It also emphasizes the importance of training employees to deliver high-quality service and maintain operational standards. Participants will learn how to integrate marketing initiatives with training efforts to drive brand recognition, customer engagement, and staff performance.
Purpuse:To equip franchise managers with the tools necessary to market their franchise effectively and ensure their team members are well-trained and capable of executing the franchise’s vision and values. By understanding both marketing principles and training methodologies, franchise managers will be able to enhance brand awareness, attract and retain customers, and develop skilled, motivated employees who contribute to the overall success of the franchise business.
Rational:It provides franchise managers with the ability to develop and implement effective marketing strategies that promote the franchise’s products or services, build customer loyalty, and drive business growth. Additionally, the programme equips managers with training tools and techniques to ensure staff are aligned with the franchise’s operational standards, customer service expectations, and overall objectives. By mastering both marketing and training, franchise managers can create a cohesive strategy that drives results in both customer acquisition and employee performance.