Module Name: Control the project delivery schedules and costs
Description:This programme focuses on understanding market dynamics, gathering relevant data, and using research findings to inform business decisions. Participants will learn how to identify target markets, analyze consumer behavior, assess competitors, and interpret data to uncover insights that can help in making strategic decisions to enhance the franchise’s market positioning, product offerings, and overall success.
Purpuse:To provide franchise managers with the skills to effectively gather and analyze data that informs key business decisions. By understanding how to conduct market research, franchise managers will be able to identify emerging trends, evaluate customer needs, assess competition, and pinpoint opportunities for growth or improvement. The programme aims to help participants use research-driven insights to make informed decisions that align with the franchise’s goals and improve business outcomes.
Rational:The Conduct Market Research programme provides franchise managers with the necessary tools and methodologies to carry out research effectively, from designing surveys and questionnaires to interpreting quantitative and qualitative data. Participants will gain expertise in identifying key trends, evaluating customer preferences, analysing competitors, and using these insights to optimize marketing strategies, improve customer satisfaction, and adjust business operations accordingly. By mastering market research, franchise managers can reduce risks, capitalize on opportunities, and make more informed decisions that lead to business success.