Chapter Name: Utilising changing business models and tools for marketing in the retail sector
Description:This chapter explores emerging marketing models and digital tools, such as e-commerce platforms, social media marketing, and data analytics, tailored for the retail industry.
Purpuse:To equip learners with the skills to adapt to changing marketing landscapes and leverage technology for retail marketing success.
Rational:Embracing new marketing models and tools enables retail businesses to reach broader audiences and enhance customer engagement.
Chapters Topics
Applying AI to Marketing
Examines the integration of Artificial Intelligence (AI) in marketing strategies, including personalized recommendations, customer segmentation, and predictive analytics, to enhance customer engagement and sales.
Assembling Data-Driven Marketing Systems and Improving Marketing Decision Making
Discusses the importance of data analytics in marketing, focusing on the collection, analysis, and application of customer data to inform marketing decisions and strategies.
Using Collaborative Marketing Initiatives to Generate New Revenue Streams and Build Market Share and Brand Loyalty
Explores the benefits of partnerships and collaborations in marketing, such as co-branding and joint promotions, to expand market reach, increase revenue, and strengthen brand loyalty.