Chapter Name: The economics of retailing
Description:Examines macro and microeconomic factors that affect the retail industry.
Purpuse:To prepare learners to navigate economic changes in a retail context.
Rational:Understanding economics supports better forecasting, pricing, and planning.
Chapters Topics
Impact of economic indicators on the retail sector
Explores how key economic indicators, like inflation, unemployment, and consumer confidence, influence consumer behavior, spending patterns, and retail performance.
How macro-economic changes impact retail business operations
Analyzes the effects of macroeconomic factors like changes in interest rates, fiscal policies, and global economic conditions on retail business operations and strategies.
Risks and opportunities of retailing in a developing economy
Discusses the unique challenges and opportunities faced by retailers in developing economies, such as lower consumer spending power, growing middle class, and market entry barriers.