Chapter Name: The definition of marketing
Description:Outlines marketing's role in satisfying customer needs profitably.
Purpuse:To define marketing's strategic and operational scope.
Rational:Clarifies the consultant’s role in brand, product, and service advising.
Chapters Topics
Elements of marketing
The elements of marketing include the 4 Ps: Product, Price, Place, and Promotion. These elements form the foundation of marketing strategies aimed at meeting customer needs and achieving business objectives.
The marketing function
The marketing function within a business involves activities such as market research, advertising, branding, sales, and customer relationship management, all aimed at promoting products or services and driving revenue.
The principles of marketing
Marketing principles include understanding customer needs, creating value, targeting the right audience, positioning products effectively, and using integrated marketing strategies to achieve business goals.
Practical marketing processes
Practical marketing processes involve actual implementation of marketing strategies, including product development, market research, advertising campaigns, and sales operations. These processes are vital for attracting and retaining customers.