Chapter Name: Maintenance of customer satisfaction and relationships
Description:Focuses on CRM, feedback loops, and loyalty programs.
Purpuse:To retain clients and increase customer lifetime value.
Rational:Sustains business growth and strengthens market presence.
Chapters Topics
Communication processes
Communication processes in customer relationship management ensure that businesses maintain consistent and effective interactions with customers. This includes addressing queries, providing updates, and responding to concerns in a timely manner.
Product and service support
Product and service support involves offering post-purchase assistance to customers. This can include troubleshooting, maintenance, warranties, or customer service teams that handle issues or concerns related to products or services.
Feedback opportunities
Offering feedback opportunities allows customers to share their experiences and satisfaction levels. This feedback helps businesses identify areas for improvement and refine their products, services, and customer service processes.
Methods to identify customer satisfaction
Methods to identify customer satisfaction include surveys, feedback forms, social media monitoring, and direct communication. These tools provide valuable insights into customer expectations and perceptions, helping businesses improve their offerings.