Chapter Name: Fundamentals of Sales and Selling Skills
Description:Focuses on sales techniques, including upselling, cross-selling, and closing sales, tailored for a retail setting.
Purpuse:To equip learners with the skills to increase sales and revenue through effective selling strategies.
Rational:Strong sales skills directly impact business profitability and growth.
Chapters Topics
Marketing and Advertising (ways and marketing material)
Different methods of promoting the business using tools such as flyers, social media, posters, and product demos.
Packaging material
Selecting and using packaging that is appealing, cost-effective, and suitable for the product type and customer needs.
Selling goods (different selling platforms, strategies and techniques including visual merchandising/ displays)
Strategies for sales across platforms such as retail stores, online, and markets, including in-store display techniques.
External factors that may impact on the successful running of the business
Identifying outside influences like competitors, location, weather, and environmental concerns that affect operations.
Closing a deal
Finalizing a sale or agreement with a customer or client through effective negotiation and communication.
Customer payment methods
Various ways customers can pay, including cash, credit/debit cards, EFT, mobile payments, and lay-bys.
Transaction documents
Documents like receipts, invoices, credit notes, and delivery notes that record business transactions.
After-sale customer service
Support provided after a product or service is sold, such as handling returns, warranties, and customer inquiries.
Applicable legislation such as Consumer Protection Act, POPI Act
Legal standards protecting customer rights and privacy, including fair trade and data protection regulations.