Chapter Name: Elements of market research
Description:Teaches techniques to assess customer needs and market dynamics.
Purpuse:To support informed strategic planning and positioning.
Rational:Provides data-driven foundations for business decisions.
Chapters Topics
The importance of market research
Discusses the critical role of market research in understanding consumer behavior, identifying market trends, and helping businesses make informed decisions to remain competitive.
Fundamentals of stakeholder analysis and relationship management
Examines the importance of identifying key stakeholders, understanding their interests, and developing effective strategies for managing these relationships in a business context.
The profile of the typical target market
Describes how businesses can define and profile their target market, identifying demographic, psychographic, and behavioral characteristics to create tailored products and services.
The current competition for potential businesses and networking
Focuses on understanding the competitive landscape, identifying key competitors, and using networking strategies to build business relationships and opportunities.