Chapter Name: Difference between customers and clients and the processes for converting customers to clients
Description:Explains the difference between customers and clients, and how to build long-term relationships.
Purpuse:To develop skills for converting once-off customers into loyal, long-term clients.
Rational:Long-term clients provide sustainable business through repeat purchases and advocacy.
Chapters Topics
Definitions of customers
Defines customers as individuals who purchase goods or services from a business, typically on a transactional basis.
Definitions of clients
Defines clients as individuals or organizations that engage in a more personalized, ongoing relationship with a business, often seeking specialized services or advice.
Key attributes of a client
Highlights characteristics of clients, such as long-term engagement, higher value transactions, and a need for tailored services or solutions.
Advantages and disadvantages of working with clients
Discusses the benefits of working with clients, including stable revenue streams and deeper relationships, as well as challenges like increased service demands and customization requirements.
Typical processes to convert customers to clients
Outlines strategies for transforming customers into clients, such as offering personalized services, building trust through consistent quality, and engaging in proactive communication.