Topics List

Chapter Name: Communication Processes

Description:Explores various communication methods and channels within a retail environment, emphasizing clarity and effectiveness.

Purpuse:To enhance learners' communication skills, ensuring they can interact professionally with customers, employees, and suppliers.

Rational:Effective communication is vital for smooth operations and customer satisfaction.

Chapters Topics

Theory of communication

Understanding the basic principles, elements, and models of communication.

Communication techniques and etiquette

Effective verbal and non-verbal methods of communication, along with professionalism in interactions.

Communication modes and channels

Various ways to communicate such as written, oral, visual, digital, and face-to-face methods.

Listening skills

The ability to actively and attentively listen to others to understand messages accurately.

Body language

Non-verbal communication cues such as posture, facial expressions, and gestures.

Oral (speaking) skills

Verbal communication abilities including clarity, tone, and confidence, particularly in presenting reports or ideas.

Writing skills as they apply to correspondences

Crafting effective business communication through emails, letters, memos, and faxes.

Barriers to communication

Factors that hinder effective communication such as language, noise, assumptions, or emotions.

Protocols for communication

Standard procedures or rules that govern professional communication within a business.

Types of business communication (work-based communication)

Forms of communication used in the workplace, including social media, virtual meetings, teleconferences, phone calls, and in-person discussions.

Professionalism as it applies to business communication

Maintaining appropriate tone, structure, and etiquette in all forms of business interaction, including oral and written communication.

People diversity

Understanding and respecting differences in language, race, gender, sexual orientation, religion, and culture within the workplace.