Chapter Name: Capitalising on the digital transformation (Risks and benefits)
Description:Explores the integration of digital tools in retail, highlighting both opportunities and threats.
Purpuse:To help learners harness digital technologies for improved operations and marketing.
Rational:Digital transformation is essential for competitiveness in today’s market.
Chapters Topics
Build on the mobile revolution to include location and frequency of customer interactions in marketing initiatives
Explores leveraging mobile technology to gather data on customer location and interaction frequency. This information can be used to create personalized marketing campaigns that are timely and relevant, enhancing customer engagement and sales.
Apply digital marketing analytics to optimize efforts across channels and platforms
Discusses the use of digital analytics tools to measure and analyze marketing performance across various channels and platforms. This data-driven approach allows businesses to optimize their marketing strategies for better reach and effectiveness.