Module Name: Project Procurement Management
Description:The Theory of Customer Relationship Management (CRM) skills programme is designed to provide franchise managers with a solid understanding of the principles and strategies behind effective customer relationship management. This programme focuses on the theoretical aspects of CRM, including customer retention, loyalty-building, segmentation, personalized communication, and data-driven decision-making. Participants will learn how to develop and implement CRM strategies that enhance customer satisfaction, foster long-term relationships, and drive profitability for their franchise.
Purpuse:To equip franchise managers with the knowledge and skills to build and maintain strong relationships with customers. By understanding the core principles of CRM, franchise managers will be able to implement strategies that improve customer satisfaction, increase customer loyalty, and create a customer-centric culture within the franchise. The programme is designed to help participants develop CRM strategies that are not only effective but also aligned with the overall business goals and objectives.
Rational:The programme provides franchise managers with the theoretical framework needed to understand customer behavior, segmentation, and the value of personalized communication. It also focuses on how to effectively utilize customer data to make informed decisions and improve CRM outcomes. By mastering CRM concepts, franchise managers can create targeted strategies that build strong, lasting relationships with customers, resulting in improved customer retention and higher sales.